This is Pemberton

Small in size, vast in adventure.

Just 20 minutes north of Whistler, Pemberton is a hidden gem in the Sea to Sky Corridor of British Columbia, where breathtaking mountain landscapes meet rich agricultural heritage. Accessible directly off Highway 99, this picturesque region is located on the unceded traditional territories of the St’át’imc Nation and is known for its warm community spirit, wild beauty, and year-round adventures.

Nestled at the base of Mt. Currie, the Village of Pemberton is the heart of the region, surrounded by a collection of unique communities including Lil’wat Nation (Mt. Currie), N’Quatqua Nation (D’Arcy), Birken, and Squamish-Lillooet Regional District. Whether you're road tripping from Vancouver, exploring the backcountry near Whistler, or seeking authentic mountain town charm, Pemberton offers a refreshing escape into nature and culture.

Tourism Pemberton is a not-for-profit Destination Marketing Organisation (DMO) governed by an independent Board of Directors. Our mandate is to develop and implement strategic marketing initiatives that increase visitation, encourage longer stays, and drive tourism-related revenue to support local businesses and the broader economy of the Pemberton & District.

Tourism Pemberton’s Vision is to lead the development of a responsible and sustainable tourism economy for the benefit of local residents and visitors.

The organisation’s Mission is to promote Pemberton and District as a year-round destination for responsible travel and make a positive contribution to the District’s economy and to residents’ lifestyle.

Joffre Lakes. Two hikers sitting on rocks by a mountain lake, surrounded by pine trees, with snow-capped mountains in the background.
Pemberton Fish Finder. Person releasing a fish into a body of water.
A lake surrounded by dense pine trees, with clear turquoise water and rocks along the shoreline in a forested area.

Board of Directors

Directors

Executive

Staff

  • Nicola Horsfall, Marketing & Communications Coordinator

Our Supporters

Tourism Pemberton is thankful for the financial support from the following organizations

Logo of Village of Pemberton featuring stylized blue mountain, green hill, and the text 'Village of Pemberton' in green.
Logo of Squamish-Lillooet Regional District featuring stylized mountains and a sun
Logo with a sun rising over mountains and the text "Sunshine State"

Careers

Supervisor, Pemberton Visitor Centre 

Location: Pemberton, BC 
Type: Seasonal, Full-Time 
Start Date: June 30, 2025 
Apply By: June 23, 2025 

Tourism Pemberton is seeking an enthusiastic Supervisor to lead the Visitor Centre's operations this summer. Responsibilities include supervising staff, providing exceptional visitor service, coordinating schedules, maintaining visitor centre cleanliness, and tracking visitor data. Ideal candidates will have supervisory experience, strong communication skills, and a passion for Pemberton's community and natural beauty. 

Compensation: $20–$24/hour, based on experience. 

Submit your resume and cover letter to info@tourismpembertonbc.com by June 23, 2025.