This is Pemberton

Small in size, vast in adventure.

Just 20 minutes north of Whistler, Pemberton is a hidden gem in the Sea to Sky Corridor of British Columbia, where breathtaking mountain landscapes meet rich agricultural heritage. Accessible directly off Highway 99, this picturesque region is located on the unceded traditional territories of the St’át’imc Nation and is known for its warm community spirit, wild beauty, and year-round adventures.

Nestled at the base of Mt. Currie, the Village of Pemberton is the heart of the region, surrounded by a collection of unique communities including Lil’wat Nation (Mt. Currie), N’Quatqua Nation (D’Arcy), Birken, and Squamish-Lillooet Regional District. Whether you're road tripping from Vancouver, exploring the backcountry near Whistler, or seeking authentic mountain town charm, Pemberton offers a refreshing escape into nature and culture.

Learn About Pemberton's History

Tourism Pemberton is a not-for-profit Destination Marketing Organisation (DMO) governed by an independent Board of Directors. Our mandate is to develop and implement strategic marketing initiatives that increase visitation, encourage longer stays, and drive tourism-related revenue to support local businesses and the broader economy of the Pemberton & District.

Tourism Pemberton’s Vision is to lead the development of a responsible and sustainable tourism economy for the benefit of local residents and visitors.

The organisation’s Mission is to promote Pemberton and District as a year-round destination for responsible travel and make a positive contribution to the District’s economy and to residents’ lifestyle.

Read Our Year In Review 2024

Joffre Lakes. Two hikers sitting on rocks by a mountain lake, surrounded by pine trees, with snow-capped mountains in the background.

Pemberton Fish Finder. Person releasing a fish into a body of water.

A lake surrounded by dense pine trees, with clear turquoise water and rocks along the shoreline in a forested area.

Board of Directors

Directors

Gus Cormack, Treasurer, Sweetwater Lane Farm
Karen Goodwin, Secretary, Director at Large
Ben Day, Jetstream Hospitality Solutions
Daniel Schranz, Daniel Schranz Contracting
Tanya Chiasson, Pemberton Valley Lodge
Russell Mack, SLRD Area C Director, SLRD Liaison
Ted Craddock, Village of Pemberton Liaison

Executive

Andy Meeker, President, Blackcomb Helicopters
Don Coggins, VP, Copper Cayuse Outfitters

Staff

Nicola Horsfall, Marketing & Communications Coordinator

Our Supporters

Tourism Pemberton is thankful for the financial support from the following organizations