Tourism Pemberton Projects

Community Initiatives

Tourism Pemberton is committed to fostering responsible and sustainable visitation to the region. Through organizing and supporting community-driven initiatives, we work to strengthen the local economy while preserving the natural beauty and longevity of Pemberton’s treasured backcountry spaces. Our efforts aim to ensure that both residents and visitors can continue to enjoy the unique environment and vibrant culture of the area for generations to come.

Slow Food Cycle Sunday

Tourism Pemberton proudly organises the annual Slow Food Cycle Sunday, a beloved community event running for over 20 years. Drawing thousands, this event highlights the breathtaking landscapes of Pemberton while boosting local tourism and economic activity.

Participants embark on a scenic 40-kilometre round-trip ride through Pemberton Meadows, connecting with local farms and producers to sample and purchase their goods. By showcasing the rich agricultural heritage of Pemberton, Slow Food Cycle Sunday supports small businesses & farmers, generating significant economic benefits throughout the region.

Community event with a registration booth surrounded by people on bicycles, outdoor tents, and flags promoting a food cycle event, with a mountainous landscape in the background.

Backcountry Sanitation Project

In partnership with the SLRD and BC Recreation Sites and Trails, Tourism Pemberton installed 15 urine diversion dry toilets between 2022 and 2024 at popular recreation sites to help lessen the impact of visitation on sensitive environments and ensure the long-term sustainability of recreation in the areas. Installation locations include: Sloquet Hot Springs, Lizzie Bay, Driftwood Bay, Marriot Basin Trailhead, Cool Creek Canyon, Mosquito Lake, Mackenzie Parking Lot, the Upper Paragliding Launch, Semaphore Lakes, the Hurley, Mt. Currie Junction, Gord’s Garden/Twin Junction, Shadow Lake, Wedgewood, and Rutherford.

A wooden outhouse with a sloped roof surrounded by trees in a forested area.
Man with a bicycle looking at signs on a farm during daytime. The signs include a blue and yellow 'Pemberton Farm Tour' sign, a 'Closed' sign, and others advertising farm activities and spirits. The background features green trees, mountains, and a partly cloudy sky.

Agri-Tourism Wayfinding Signage

Completed in 2024, the Agri-Tourism Wayfinding Signage Project enhanced visitor experiences through the installation of interpretive signage across Pemberton, Lillooet, and surrounding areas. Funded by a grant from the Targeted Regional Tourism Development Initiative (TRTDI), the project was delivered in collaboration with Tourism Lillooet and supported by volunteer hours.

The signage promotes key regional experiences, including the Pemberton Farm Tour, Slow Food Cycle Sunday, and Range Beyond Range. A special signage structure will be unveiled in 2025 to commemorate the 20th anniversary of Slow Food Cycle Sunday. Recognized by Destination BC as one of the largest wayfinding projects in the province, this initiative strengthens agri-tourism and deepens the connection between visitors and the land.

A bear with two cubs in a forested area, with trees and greenery surrounding them. One cub is climbing a tree, and the other is nearby, with the adult bear holding onto a tree trunk. A text overlay reads, "The Sea to Sky DON'T LOVE IT TO DEATH."

Don’t Love It To Death

Tourism Pemberton is a proud partner of the Don’t Love It To Death campaign, led by the Sea to Sky Destination Management Council, which promotes responsible tourism throughout the Sea to Sky. Tourism Pemberton installed signage at trailheads and backcountry locations, encouraging visitors to recreate responsibly and protect the natural environment. This award-winning campaign, recognised with the Sustainability Excellence Award at the BC Tourism Industry Awards, was in response to increasing visitation to local ecosystems. Through education and community collaboration, it aims to ensure tourism remains a positive force in British Columbia while preserving the wild spaces we all love.

St’at’imc Northern Tribe Powwow Society Arbour

Tourism Pemberton proudly contributed $5,000 in seed funding to support the St’át’imc Northern Tribe Powwow Society (SNTPS) in establishing a traditionally constructed Powwow Arbour—a cultural gathering space that will host homecoming powwows rooted in protocol, respect, and celebration. The first competitive powwow is scheduled for August 2025, marking the beginning of what will become an annual event that supports Indigenous arts, music, dance, and ceremony.

With a mission to unite communities, promote knowledge-sharing, and honour Indigenous traditions, SNTPS plays a vital role in enriching the cultural fabric of the Sea-to-Sky and Coast Mountains region. Tourism Pemberton looks forward to a continued partnership to help grow this initiative into a key cultural tourism destination in British Columbia.

Green valley with trees, a circular farm with blue roofs, surrounded by mountains with snow and a blue sky with clouds.
Group of five people walking along a trail surrounded by greenery in a mountainous area with a large mountain in the background.

Range Beyond Range Circle Route

The Range Beyond Range Circle Route was established in 2021 as a collaborative initiative between Tourism Pemberton, Tourism Lillooet, and the Bridge River Valley to showcase a scenic circle route connecting the communities. Designed to encourage backroad exploration, the project invites adventurers to discover the Coast Mountains' diverse landscapes and small communities.

The objective is to promote off-the-beaten-track experiences that support rural tourism and local economies. Wayfinding signage and detailed route maps were created to guide visitors along the backroads and enhance navigation through this unique corridor. The initiative continues to strengthen regional partnerships while offering a one-of-a-kind road trip through some of British Columbia’s most awe-inspiring terrain.