Slow Food Cycle Sunday

Pedal, Taste, Connect.
A Celebration of Farming, Food & Community.

Slow Food Cycle Sunday, presented by Pemberton Valley Supermarket, is one of the most beloved events in the Sea-to-Sky. On the third Sunday of August each year, locals and visitors gather in the Pemberton Meadows for a pedal-powered celebration of local farming, food, and community. Cyclists are invited to cruise the 40-kilometre round-trip route along Pemberton Meadows Road, stopping at farms to enjoy local produce, artisans, live music and connecting with each other.

Created in the spirit of sustainability, slow food, and fun, this event celebrates the land and the people who grow on it. Ride as much or as little as you'd like.

We are excited to be celebrating the 21st anniversary of Slow Food Cycle Sunday in 2026!

A farmer's market stall with fresh vegetables and greens, including radishes, lettuce, green onions, and cauliflower, with a vendor in the background.
A man on a mountain bike waving at the camera while a woman standing next to her bike smiles in a lively outdoor scene with trees, mountains, and a crowd near tents and food stands.

2026 Slow Food Cycle Sunday - 21st Celebration

  • When: August 16th

  • Where: Pemberton Meadows

  • Stay tuned for more details!

2026 Request For Proposal - Event Planner

Slow Food Cycle Sunday (SFCS) is one of Pemberton’s most iconic community events and a cornerstone of agricultural tourism in the region. The 2025 20th Anniversary edition welcomed ~2,400+ riders, strong farm participation, and high guest satisfaction. It also revealed increasing operational complexity, permitting challenges, and growing expectations around guest experience, communications, safety, and tourism impact. Tourism Pemberton is hiring a dedicated Event Producer for Slow Food Cycle Sunday 2026 to deliver a safer, more organised, more strategic event that aligns with updated objectives and addresses the lessons identified in the 2025 wrap report.

The 2026 Event Producer will lead the planning, coordination, and delivery of Slow Food Cycle Sunday, ensuring a high-quality guest experience, strong alignment with farmers and vendors, compliance with all regulatory bodies, and a financially sustainable operational model. The role must balance community values, agricultural storytelling, tourism development, and risk-managed event operations.

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Where the roots began…

Slow Food Cycle Sunday was founded in 2005 and started by Anna Helmer and Lisa Richardson, two Pemberton residents concerned that irreplaceable farmland is under constant development pressures. The bike ride is a way to inform people of the importance of farmland, to give townspeople an opportunity to spend the day in the country and to give farmers and consumers a chance to connect.

“It’s Pemberton’s own Moveable Feast,” says Lisa. “The ride is slow and social, it’s like a street party, gorgeous scenery, all kinds of bikes, lots of families, all kinds of fashion from bikini tops to spandex, all kinds of bikes from cruisers to tandems to downhill rigs”.

2015 marked the first year the Slow Food Cycle was officially produced by Tourism Pemberton.

Enjoy the weekend in Pemberton

A view of the back patio of Pemberton Valley Lodge. There's a pool with tables and umbrellas.

Stay

Feel at home in our local lodges, log cabins, farmstays and BnB’s.

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A table of meals; poutine, salad, and burgers

Eat & Drink

Dine at our local eateries, pick fresh fruit, or explore our farm stands.

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A group of horseriders riding through the forest in Pemberton

Adventure

Explore our region through a variety of adventures and activities.

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Close-up of a bright green bicycle helmet with colorful flowers attached, placed on a bike handlebar, with a road and blurred cyclists in the background.
A flower stand at an outdoor market with colorful fresh flowers in black pots and a sign displaying prices. People and bicycles are visible in the background under tents, with a mountainous landscape behind them.
Outdoor festival scene with numerous bicycles parked on a grassy field, a large group of people, tents, and a small building surrounded by tall trees under a partly cloudy sky.