About Tourism Pemberton

Tourism Pemberton is an independent not-for-profit Destination Marketing Organization dedicated to promoting tourism and travel for Pemberton, BC and surrounding region.


Mission & Vision

Tourism Pemberton’s mission is to develop and market tourism in the Pemberton Valley to the benefit of visitors and residents.

The organization’s vision is to promote Pemberton and District as BC’s premier adventure gateway community and to positively impact the District’s economy.  

Tourism Pemberton’s slogan is Adventure Begins Here and this is also referred to as our unique selling proposition (USP).


Tourism Economic Impact Study

In 2019, Tourism Pemberton conducted a third-party economic impact study that evaluated the impact of tourism specific activities within Pemberton and Area C of the Squamish Lillooet Regional District. Please click on the link below to view the findings of the study.

Pemberton Tourism Economic Impacts Final Report


Mountain Biking Economic Impact Study

In 2017, the Mountain Bike Tourism Association (MBTA), in partnership with the Canadian Sport Tourism Alliance (CSTA) surveyed mountain bikers to gather data to prepare an economic impact study of mountain biking in the Sea to Sky Corridor, including the communities of North Vancouver, Squamish, and Pemberton. Please see the link below to view the findings of this study.

Mountain Biking Economic Impact Study – Pemberton


Wedding Tourism Economic Impact Analysis

In May 2015, Larose Research & Strategy was commissioned by the Pemberton & District Chamber of Commerce to undertake an analysis of the Pemberton Valley’s destination wedding sector. Please click on the link below to view the findings of the study.

Wedding Tourism in the Pemberton Valley – Economic Impact and Sustainability Analysis 

Tourism Pemberton Board of Directors



Tourism Pemberton Marketing

  • Carlee Cindric, Marketing Coordinator


Tourism Pemberton members are requested to be aware and follow the Tourism Pemberton Member Code of Conduct.

Getting in Touch

Ready to Join Tourism Pemberton?

If you have a business and you’d like to be listed on our website, apply to become a Tourism Pemberton member business.

Have a tourism or travel-related event or information relevant to Pemberton that you would like to Tourism Pemberton to promote?

Apply to list your event below.

Have other questions, comments, or suggestions?

Drop us a line!

Our Supporters

Tourism Pemberton is thankful for the financial support from the following organizations: