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About Tourism Pemberton

Located just north of Whistler and a short 2.5-hour drive from Vancouver, Pemberton & District is your gateway to adventure.

Tourism Pemberton is an independent not-for-profit destination marketing organization dedicated to promoting tourism and travel for Pemberton, BC and the surrounding region.

Whether you’re looking for the best B&B or campground in the area, or deciding on which fun activities to do during your summer vacation, our site is your one-stop shop for everything you need to know about Pemberton!

You can also find out more about what we have to offer here in Pemberton in our Visitor Guide.

Tourism Pemberton Board of Directors



Tourism Pemberton Marketing

  • Carlee Cindric, Marketing Coordinator

Getting in Touch

Ready to Join Tourism Pemberton?

If you have a business and you’d like to be listed on our website, apply to become a Tourism Pemberton member business.

Have a tourism or travel-related event or information relevant to Pemberton that you would like to Tourism Pemberton to promote?

Apply to list your event below.

Have other questions, comments, or suggestions?

Drop us a line!

Explore Our FREE App

Explore the official FREE Tourism Pemberton App featuring a community event calendar, business listings, things to do and more!

Mission & Vision

Tourism Pemberton’s mission is to develop and market tourism in the Pemberton Valley to the benefit of visitors and residents.

The organization’s vision is to promote Pemberton and District as BC’s premier adventure gateway community and to positively impact the District’s economy.  

Tourism Pemberton’s slogan is Adventure Begins Here and this is also referred to as our unique selling proposition (USP).


Tourism Economic Impact Study

In 2019, Tourism Pemberton conducted a third-party economic impact study that evaluated the impact of tourism specific activities within Pemberton and Area C of the Squamish Lillooet Regional District. Please click on the link below to view the findings of the study.

Pemberton Tourism Economic Impact Final Report


Mountain Biking Economic Impact Study

In 2017, the Mountain Bike Tourism Association (MBTA), in partnership with the Canadian Sport Tourism Alliance (CSTA) surveyed mountain bikers to gather data to prepare an economic impact study of mountain biking in the Sea to Sky Corridor, including the communities of North Vancouver, Squamish, and Pemberton. Please see the link below to view the findings of this study.

Mountain Biking Economic Impact Study – Pemberton


Wedding Tourism Economic Impact Analysis

In May 2015, Larose Research & Strategy was commissioned by the Pemberton & District Chamber of Commerce to undertake an analysis of the Pemberton Valley’s destination wedding sector. Please click on the link below to view the findings of the study.

Wedding Tourism in the Pemberton Valley – Economic Impact and Sustainability Analysis 


Meager Creak & Keyhole Hot Springs Survey Results

The Province of British Columbia is partnering with Líĺwat Nation to address visitor use management at Meager Creek and Keyhole Hot Springs.

Public Online Survey Results for the Meager & Keyhole Hot Springs Visitor Use Management Project


2019 Tourism Pemberton Year in Review 

Tourism Pemberton set and accomplished large goals and continued to implement and produce key marketing campaigns and events in 2019.

2019 Year in Review

Our Supporters

Tourism Pemberton is thankful for the financial support from the following organizations: