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2014 Winter Olympics We Are Winter

Photo by Dave Steers

Posted on Tuesday, February 11, 2014

Pemberton Embodies We Are Winter Mentality


If you've watched any of the Canadian Olympic Committee's We Are Winter videos, you may be thinking what we're thinking: That sounds a lot like how we do things here in Pemberton. At least that was our reaction.

There are definitely times for slow walks along the Sea-to-Sky trail, or quiet dinners at your favourite local restaurant, but for the most part, we like to work and play hard here. Whether our history in Pemberton began centuries ago as did the Lil'wat Nation, or 150 years ago with the farmers, or 80 years ago with the loggers or more recently as Whistler transplants, people who make up the community of Pemberton are fun loving but tough people who understand the gold to be found in a cold winter. The sacrifice and discipline it takes to thrive in winter is what keeps us going.

And We Play as Hard as We Work

When you visit Pemberton, one thing you will notice is the sheer number of things to do in such a small town. Our backcountry back yard is legendary, having been featured in 2010 on the world's largest snowmobile show "Snow Trax" and in numerous ski and snowboard videos. We're home to the cycling races like the Ironman and the Nimby Fifty, whose name sounds almost cute, but which is a 37 kilometre mountain bike race that "feels like 50".

What That Means for Visitors

What that means to visitors is that we have created the ideal place to test your mettle and rejuvenate your senses. You'll find snow mobile tracks, cross country ski trails, mountain biking trails, and hiking trails that will take you into some of western Canada's most gorgeous scenery. Even Nairn Falls, mere minutes from Pemberton Village, is breathtaking. But if you venture out to the Pemberton Ice Cap, you'll find the Pemberton Ice Caves, which are, let's say, worth the trek. 

Celebrate Sochi 2014 in Pemberton

One of our local hotels, The Pemberton Valley Lodge, wanted to help visitors and locals alike celebrate the winter olympics. To do so, they are not only screening events in the lobby, so that you can go out and cheer on Canadian teams, but they are also holding a draw for a free night's stay for every gold medal that Canada wins.

And since tomorrow sees arguably the "biggest rivalry in Olympic sport", the United States versus Canada women's hockey tournament, we think it might be a good time to get down to the Pemberton Valley Lodge to help cheer Canada on. Wear your red and white, and remember that if Canada wins the gold, you might win, too.